With the right marketing reporting software, building reports can be manageable. It's even impossible at times.
Of course, you can find diverse digital marketing reporting software solutions in the market. However, buying the wrong reporting tool can make reporting even harder. Not to mention the time and money lost.
If this sounds familiar, let us help you.
We bring you the top 10 marketing reporting tools available in the market, their features, limitations, reviews, etc., to help you choose.
Keep reading and pick the best tool for your business.
What Should You Look for in Marketing Reporting Software?
Every marketing reporting tool is built differently. They all have different features, benefits, and limitations.
Here are a few things to look for when choosing marketing reporting software to ensure it meets your business goals.
Channel and campaign management
You will be running multiple campaigns on different channels. Being able to manage them all from a single platform is crucial to ensure the productivity and efficiency of your team.
AI capabilities
With AI and automation capabilities, a marketing reporting software solution makes reporting easier. Getting project summaries and progress updates becomes faster with the generative AI capabilities of these marketing reporting platforms.
Integrations
You need to integrate the tool with diverse platforms and marketing challenges to gather data. Ideally the tool must integrate with social media channels, google analytics, SEO tools, etc. The more integrations the tool has, the easier data collection becomes.
Scalability
As your business or agency grows, the digital marketing reporting tool must be able to accommodate your growing needs, as well. A scalable reporting tool makes sense in the longer run because it saves you the hassles of data migration.
Customizations
Customization must be at the heart of all marketing reporting software solutions. You must have the freedom to use any field and widgets to build custom dashboards that make sense to you and your business. If you can get a drag and drop builder, even better.
User-friendliness
No one likes to spend time figuring out what a marketing report and data collection software can do. The tool must be intuitive and let the user quickly figure out how to use it for their purposes.
Pricing
You don’t want to end up buying a tool that’s too expensive for your business. Considering the plans and comparing them with other digital marketing reporting tools in the market and with your budget is a smart way to ensure it matches your budget.
H2: The 10 Best Marketing Reporting Software Solutions to Use in 2024
H3: 1. ClickUp
ClickUp is the all-in-one productivity platform that can make your life as a marketer easy and exciting. The platform allows you to plan entire marketing campaigns from ideating to planning, executing, and reporting right within the platform itself. ClickUp helps you actively collaborate with your team members, clients, or even other stakeholders for improved productivity.
You can also consolidate a variety of tools and replace them with AI assistants like ClickUp AI for creating marketing content, summarizing reports, and generating research and data.
Another important aspect of marketing reporting is dashboard creation. And ClickUp has a variety of features that let you create intelligent, intuitive dashboards with crucial KPI metrics. And with ClickUp, you can do it all in one single platform.
H4: ClickUp best features
Marketing team templates: Use a variety of ClickUp made-for-you templates for marketing teams to make your jobs easier and faster. ClickUp templates offer you every type of customizable template for Marketing Strategy, Content Marketing, Campaign Management, Creative Product, and what not. Save time, accelerate your marketing efforts, and build faster marketing reports.
Integrations: Connect ClickUp to a range of advertisement platforms, social media channels, Google search console, etc., to collect data and gather insights from with the help of 1000+ integration options. Never leave any key campaign metrics ever again while building marketing reports with the best ClickUp integrations.
Dashboards: Build intuitive and insight-rich dashboards quickly with 50+ widgets in ClickUp. These ClickUp dashboards help you understand how well your marketing campaigns are working and what elements need your attention. You can also create quick marketing reports with these dashboards to be sent to the clients.
ClickUp AI: ClickUp AI is the AI tool that will replace all others for you. Using the AI, you can ask questions within the platform and get accurate answers from marketing teams, docs, and conversations. Use the AI to also get TL;DRs from meeting notes, white papers or even market research findings with just a click.
Whiteboards for collaboration: ClickUp’s Whiteboards help you move quickly from brainstorming projects and getting them done. You can track sprint planning, brainstorm ideas for marketing collateral, or help remote teams work together efficiently with Whiteboards.
ClickUp AI Writer: Stop worrying about writer’s block when looking for copy ideas for marketing campaigns and social media posts. Use the Clickup AI Writer to make your writing tasks faster and more poised. With writing assistant, built-in spell check, AI quick replies, the AI Writer from ClickUp is the best writing companion to help you create copies for ad copies in your brand voice, tone, and style.
ClickUp automation
Focus on what matters and save your time with ClickUp's automated marketing reporting capabilities. With 100+ automations, you can quickly treamline project handoffs, workflows, routine tasks, etc., within ClickUp. This gets even interesting as the automations work with external apps like Google search console, GitHub, Slack, AitTable, and more.
H4: ClickUp limitations
· The mobile app needs UI finetuning for seamless usage
· The free version has limited features and capabilities
H4: ClickUp pricing
· Free Forever
· Unlimited: $7/month per user
o $10/month per user (Monthly billing)
· Business: $12/month per user
o $19/month per user (Monthly billing)
· Enterprise: Contact for custom pricing
· ClickUp AI is available on all paid plans for $5 per Workspace
H4: ClickUp ratings and reviews
· G2: 4.7/5 (9410+ reviews)
· Capterra: 4.7/5 (4020+ reviews)
H3: 2. AgencyAnalytics
AgencyAnalytics helps create custom dashboards and reports using data from various marketing campaigns like paid ads, SEO, social media campaigns, and more. It also lets you build reports automatically from the client dashboards. You can stay up to date with all your clients' data in one place and never miss any data with the platform integrates to 80+ data sources.
H4: AgencyAnalytics best features
· Automate your client reporting with the easy-to-use client reporting platform designed for marketing teams and save time for scaling your business
· Access all client data from SEO, PPC, social, email, call tracking, and more in a single, intuitive interface for faster report generation
· Build tailored dashboards with features like custom metrics, customizable widgets, drag-and-drop report builder, embeddable content, and more
· White label all your marketing reports using your own logo, branding elements, brand colors, and more to make the platform your own
H4: AgencyAnalytics limitations
· Creating reports using detailed segmentation and multiple metrics with AgencyAnalytics without manual data input is extremely challenging
· The pricing options are not clear or confusing to many agencies
H4: AgencyAnalytics pricing
· Freelancer: $12/month per client campaign
o $10/month per client campaign if paid annually
· Agency: $18/month per client campaign
o $15/month per client campaign if paid annually
· Enterprise: Contact for pricing
H4: AgencyAnalytics ratings and reviews
· G2: 4.7/5 (280+ reviews)
· Capterra: 4.8/5 (110+ reviews)
DashThis
An automated and easy-to-use online marketing reporting software solution, DashThis makes creating beautiful reports in no time. The tool streamlines your reporting process and lets you track key metrics for accurate and timely reporting. This quick reporting capabilities of the tool makes agency-client communication efficient and hassle-free. DashThis also offers plenty of done-for-you templates and cloning options to save time.
H4: DashThis best features
· Bring in unlimited client accounts, data sources, and users as you need to the platform to make your marketing agency life easier and simpler
· Share your reports to anyone within your organization or outside using email, URL, or even with a PDF
· Customize your reports as you please with custom themes and domains. Make it all yours by white labeling the reports with your brand elements
· Build impressive and aesthetically pleasing dashboards with drag & drop widget interface and editable dashboard templates
H4: DashThis limitations
· The learning curve of some features of the tool may be high for small marketing agencies
· The pricing is a bit on the higher side for small agencies and freelance digital marketers
H4: DashThis pricing
· Individual: $49/month for 3 dashboards
o $42/month for 3 dashboards if paid annually
· Professional: $149/month for 10 dashboards
o $127/month for 10 dashboards if paid annually
· Business: $289/month for 25 dashboards
o $246/month for 25 dashboards if paid annually
· Standard: $449/month for 50 dashboards
o $382/month for 50 dashboards if paid annually
H4: DashThis ratings and reviews
· G2: 4.8/5 (75+ reviews)
· Capterra: 4.5/5 (24+ reviews)
Cyfe
Sourcing data from diverse marketing channels and social media platforms is a challenge most digital marketing agencies face. With Cyfe, you can source client data from diverse data points and visualize it in an easy-to-use and understand dashboard. Cyfe also allows you to set up dashboards in a few minutes by configuring prepopulated widgets.
Cyfe best features
· Impress your current clients with 100% white-labeled reports with customizable templates and save your time
· Share and highlight campaign insights anywhere you want, like portals, websites, blog posts, etc., with the help of embedded analytics
· Transform your boring data using into stunning visualizations using a variety of chart types, such as multi-chart, cohort, Gantt, funnel, etc., available in Cyfe
· Gather data from any data source using 100+ integrations and 250+ metrics included within Cyfe for faster, accurate marketing reports
Cyfe limitations
· Cyfe is limited in terms of visualizations and customizations when it comes to creating marketing reports
· Lack of adequate built-in integrations, which makes data sourcing from marketing channels harder
Cyfe pricing
· Starter: $19/month for 1 user and 2 dashboards
· Standard: $29/month for 2 users and 5 dashboards
· Pro: $49/month for 5 users and 10 dashboards
· Premier: $89/month for unlimited users and 20 dashboards
Cyfe ratings and reviews
· G2: 4.3/5 (60+ reviews)
· Capterra: 4.6/5 (75+ reviews)
Klipfolio
Klipfolio allows you to create custom dashboards and reports without the need for a data warehouse. As the raw data automatically refreshes in real-time, you can always have campaign insights right at your fingertips. With a range of options to integrate with 130+ data services, Klipfolio lets you source data as you from all top social media, advertisement, and marketing channels.
Klipfolio best features
· Visualize your data no matter what type of data you have with an extensive library of 30+ chart types
· Use themes by Klipfolio to tailor the look and feel of the dashboards while using HTML, CSS, JavaScript, etc., for deeper dashboard customizations
· Combine data from multiple sources with the help of a massive library of functions, filtering, sorting, and aggregating options
· Timely support by the data specialists and engineers at Klipfolio to utilize the platform effectively for data visualization and report generation
Klipfolio limitations
· Klipfolio has a longer learning curve than most other marketing reporting tools in the market
· Klipfolio needs the users to have a fair understanding of HTML, CSS, JavaScript, etc., to fully use customization options
Klipfolio pricing
· For agencies:
o Starter: $54/month ($49/month if paid annually)
o Lite: $120/month ($99/month if paid annually)
o Pro: $240/month ($199/month if paid annually)
o Premier: $800/month ($520/month if paid annually)
· For businesses:
o Grow: $142/month ($99/month if paid annually)
o Team: $284/month ($199/month if paid annually)
o Team+: $570/month ($399/month if paid annually)
Klipfolio ratings and reviews
· G2: 4.5/5 (250+ reviews)
· Capterra: 4.7 (180+ reviews)
Mixpanel
For agencies that want to go a bit further than just tracking campaign data, Mixpanel is one of the best marketing reporting tools. It also helps you look at important metrics like user behavior and retention. Using Mixpanel, you can also understand what makes users hook to your campaigns and what you need in the future to keep the momentum going. And your clients will love it when you proactively include what will work for them in the future too.
Mixpanel best features
· Uncover trends by slicing and dicing data on the platform and review live updates to understand what people are responding to right in your app
· Add your company’s product, marketing, and revenue data codelessly to Mixpanel in 30 minutes to unlock unique, actionable self-serve insights
· Use Mixpanel's SDKs to reliably track events from web apps, websites, or even from your backend servers
· Take advantage of analytics to assess and validate your assumptions. This allows you to get back to building or assessment quickly
Mixpanel limitations
· Mixpanel is not the most user-friendly marketing reporting platform due to a complex user interface
· The learning curve for beginners is just too steep
Mixpanel pricing
· Starter: Always free
· Growth: Starts at $24/month
· Enterprise: Contact for custom price
Mixpanel ratings and reviews
· G2: 4.6/5 (1090+ reviews)
· Capterra: 4.5/5 (125+ reviews)
Improvado
A marketing agency looking to deliver value to their clientele needs a powerful and feature-rich platform like Improvado. With Improvado, you can quickly automate understanding, analyzing, and reporting complex marketing campaign data. Along with reporting, the tool also lets you optimize your campaigns with data-backed insights, user behavior, and more. It also helps marketing agencies areas that need improvement when it comes to campaign performances across channels.
H4: Improvado best features
· Create beautiful custom marketing campaign reports for your clients as per their requirements using Improvado’s pre-built templates and reporting tools
· Understand your customer journey and accelerate their journey though the sales funnel with Improvado’s integrators with diverse CRM tools
· Utilize Improvado AI Agent to converse with the platform natural language queries and seamless data exploration, analysis, and interpretation
· Create auto data pipelines with Improvado to source data from channels, transform the data and and store the data in your preferred data warehouse
H4: Improvado limitations
· Improvado has an unimpressive user interface that makes the platform hard to use for agency time tracking, dashboard creation, etc.
· Improvado offers limited customization options
H4: Improvado pricing
· Enterprise: Contact for custom pricing
· Advanced: Contact for custom pricing
· Growth: Contact for custom pricing
H4: Improvado ratings and reviews
· G2: 4.5/5 (65+ reviews)
· Capterra: 4.5/5 (65+ reviews)
DataBox
Marketing agencies that run ads on diverse channels require a marketing reporting tool that can bring data from multiple sources and create a single source of truth. That’s DataBox for you. Using DataBox, you can quickly collect data from any marketing channels, build and share reports, and monitor campaign trends. And the exciting part is that these insights can be used to build better marketing campaigns. And you can also delve deeper into granular details with hundreds of metrics for ever more insights.
H4: DataBox best features
· Set accurate campaign goals for every marketing campaign you want to run and ensure that you achieve them successfully
· Use DataBox to understand historical data and predict future campaign performance to better prepare your teams
· Utilize the performance management software to understand time spent on campaigns, evaluate importance KPIs, etc., all under the same roof
· Save hours of manual work to build the most insightful reports by putting report generation on autopilot and share the same to your clients
H4: DataBox limitations
· Creating custom metrics in query builder is not very user-friendly or intuitive
· The time tracking capabilities need more finetuning and features
H4: DataBox pricing
· Free: Forever for 3 users and 3 dashboards
· Starter: $59/month for 5 users
o $47/month in paid annually for unlimited users
· Professional: $169/month for 15 users
o $135/month in paid annually for unlimited users
· Growth: 399/month for unlimited users
o $319/month in paid annually for unlimited users
· Premium: $999/month for unlimited users
o $799/month in paid annually for unlimited users
H4: DataBox ratings and reviews
· G2: 4.4/5 (180+ reviews)
· Capterra: 4.7/5 (190+ reviews)
Tableau
Combining ease of use with depth and granularity, Tableau has seemingly solved one of the biggest challenges that marketing agencies face when it comes to marketing reporting. It empowers marketing teams and agencies with extensive data integration, analytics, and insight generation capabilities. And to top it all, Tableau AI democratizes data analysis with its generative AI capabilities to scale insights consumption.
H4: Tableau best features
· Utilize the platform to its fullest capabilities thanks to its user-friendly and simple interface. The search bar at the top makes using the tool is even simpler
· Get real-time visual analytics within the platform from any data source in the cloud or on-premises. You can also edit and customize the view for better insights
· Simplify data analytics and insights generation with generative AI capabilities built into the platform
· Extensive customization options to make dashboards and dashboards exactly as you need for better KPI analysis from any marketing channels
H4: Tableau limitations
· Tableau has a steep learning curve for beginners unfamiliar with marketing reporting tools.
· Tableau take more time to load at times when adding new elements or metrics to existing reports
H4: Tableau pricing
· Tableau Creator: $75/month per user (billed annually)
o E-learning for Creator: $15/month per user (billed annually)
· Tableau Explorer: $42/month per user (billed annually)
o E-learning for Explorer: $5/month per user (billed annually)
· Tableau Viewer: $15/month per user (billed annually)
H4: Tableau ratings and reviews
· G2: 4.4/5 (2025+ reviews)
· Capterra: 4.5/5 (2250+ reviews)
quintly
quintly allows you to source data from diverse marketing channels and platforms and provide your clients with actionable insights. With quintly save yourself from the challenges of manual reporting and make sure your marketing agency clients get the right reports on time, always. And with pre-built capabilities to manage multiple clients comfortably, quintly is your top partner in growing and agency scaling.
H4: quintly best features
· Utilize 500+ social media metrics with an extensive library of customizable dashboard to analyze data in real-time and arrive at insights that matter
· Build and automate custom reports within minutes to be shared among your team or clients with private access controls
· Access cross-network KPIs and campaigns from any social media channels and build dashboards to evaluate campaign performance
· Scale all your social media marketing efforts with quintly by conducting channel analytics, competitive benchmarking, content optimization, ad analytics, and more
H4: quintly limitations
The pricing structure is not clear and can be expensive for smaller agencies and solo social media marketers
The platform does not have public dashboards and could be a bit more beginner-friendly
H4: quintly pricing
· Custom pricing model
Flat rate for all features + €15 per profile + €20 per user
H4: quintly ratings and reviews
· G2: 4.7/5 (75+ reviews)
· Capterra: 4.7/5 (7+ reviews)
Conclusion: ClickUp-The Best Marketing Reporting Tool
Finding the best marketing reporting software is always a challenge. There are numerous things you need to take care of to buy the best marketing reporting tool that fits your requirements. With diverse options in the market, it can become quite a challenge. And that's where ClickUp comes into the picture.
With extenisve automation capabilties, customizable dashboards, drag and drop builder options, data source connections, etc, ClickUp is your go-to marketing reporting tool. With its 1000+ integration options for collecting and tracking data, it assures you comprehensive reports every single time. Learn about your marketing performance by collecting data from multiple data sources and use the built in analytics tools to arrive at intelligent marketing insights with ClickUp.
Try ClickUp for free, or contact our sales support team to help you with our best pricing plans.
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